• Digitalization is a matter for top management: without visible support from management, the issue quickly loses momentum.
• Formulate a vision: “We use digitalization to work more efficiently, in a more customer-oriented manner, and in a future-proof way.”
• Specify the target vision: What goals should be achieved in 2–3 years?
• e.g., paperless administration, real-time controlling, automated manufacturing, digital service

Tip: The goal should be inspiring but achievable – “evolution, not revolution.”