Goal: Transparent, data-driven customer relationships.

Digitizable processes:

• Lead capture & qualification: Automatic capture of leads from web forms, trade shows, social media.
• Customer data management: Central CRM system with history, contacts, and activities.
• Lead scoring: AI-supported evaluation of which prospects are most likely to buy.
• Automatic reminders & follow-ups.
• Technologies: CRM systems such as Salesforce, HubSpot, Pipedrive, Microsoft Dynamics.

Effect: Better overview, no leads are lost, higher probability of closing deals.