5. Getting employees on board – promoting cultural change

Communication is crucial:

  • Explain why digitalization is important (not just “what” is happening).
  • Highlight the benefits for each area: less routine, more creative freedom.
  • Further education & training: Digital literacy is key.

Make success visible: Communicate small victories (show “best practices”).


Quote for internal communication:

“Digitalization is not a project, but a shared journey that affects and relieves everyone.”