5. Getting employees on board – promoting cultural change
Communication is crucial:
- Explain why digitalization is important (not just “what” is happening).
- Highlight the benefits for each area: less routine, more creative freedom.
- Further education & training: Digital literacy is key.
Make success visible: Communicate small victories (show “best practices”).
Quote for internal communication:
“Digitalization is not a project, but a shared journey that affects and relieves everyone.”

