4. Customer communication & support
Goal: Efficient, personalized communication across all channels.
Digitizable processes:
- Digital customer portals: Customers can view orders, invoices, and service cases themselves.
- Chatbots & AI assistants: Answering frequently asked questions about products or orders.
- Video consulting & virtual product demos: Digital customer appointments, even internationally.
- Automated appointment scheduling: Online tools instead of callbacks and emails.
Effect: Higher customer satisfaction, faster response times, less routine work.

