Goal: Customer acquisition through digital channels.

Digitizable processes:

• Marketing automation: Automatic campaign management (email, social media, retargeting).
• Content marketing processes: Planning and distribution using tools such as HubSpot or Mailchimp.
• Web tracking & analytics: Tracking clicks, downloads, and inquiries.
• CRM integration: Leads from marketing campaigns are automatically forwarded to sales.

Effect: More qualified leads, more targeted communication, measurable ROI in marketing.